Programme designed for managers, communication professionals and other organisational representatives seeking to build a strong reputation and long-term stakeholder trust. Participants will explore the links between image, reputation and trust, identify key stakeholder groups, evaluate expectations, and apply reputation management practices. The course introduces key reputation assessment models – Reptrak and the Edelman Trust Barometer – and their application in decision-making. Topics include communication planning for reputation risk prevention, real-case analysis, and reflective tasks. This programme helps participants develop strategic approaches to reputation building, grounded in value, image and consistent messaging.
phone +370 612 12 788
email jurgita.stravinskiene@ktu.lt
Jurgita Stravinskienė - Assoc. Professor at Kaunas University of Technology School of Economics and Business, with over 20 years of teaching and training experience. Her expertise lies in organisational reputation management, consumer trust, and brand communication. In recent years, she has deepened her knowledge by exploring reputation-related challenges in times of crisis, including the pandemic, cyber-attack, etc.
The programme develops project management skills aligned with market needs and fosters sustainable business growth and innovation.
Distance learning / 60 ac. hrs.
K. Donelaičio St. 73
44249 Kaunas, Lithuania
phone: +370 (671) 36 146
email mvg@ktu.lt
