The programme of this course is intended for managers, communication specialists, and anyone for whom building and maintaining a strong reputation of an organisation is essential. Participants will be introduced to the principles of reputation building, the role of image and stakeholders, and how reputation influences the success of an organisation. The programme presents key reputation evaluation models – Reptrak and the Edelman Trust Barometer – highlighting their relevance for decision-making and strengthening trust. The classes include theoretical insights, practical examples, group discussions, and self-reflective exercises.
understand how reputation influences the credibility of an organisation, its competitiveness, and long-term trust; identify key stakeholders and manage their expectations in the context of reputation building; distinguish between image creation and reputation management processes, and apply them in practice; recognise reputation-related risks and plan communication actions for their prevention; gain familiarity with international reputation evaluation models (Reptrak, Edelman) and understand the importance of interpreting their data for decision-making. apply acquired knowledge by analysing real-life cases and exploring practical solutions in the context of their own organisation.
phone +370 612 12 788
email jurgita.stravinskiene@ktu.lt
Jurgita Stravinskienė - Assoc. Professor at Kaunas University of Technology School of Economics and Business, with over 20 years of teaching and training experience. Her expertise lies in organisational reputation management, consumer trust, and brand communication. In recent years, she has deepened her knowledge by exploring reputation-related challenges in times of crisis, including the pandemic, cyber-attack, etc.
The programme strengthens professional competences in line with market needs, promotes sustainable business development and new product development.
Distance learning / 60 ac. hrs.
K. Donelaičio St. 73
44249 Kaunas, Lithuania
phone: +370 (671) 36 146
email mvg@ktu.lt
